Affective Design of Food Delivery Order Packaging
Novia Rahmawati1, Pudji Astuti2, Farhanah Rofifah3, Anik Nur Habyba4
1Novia Rahmawati*, Department of Industrial Engineering, Universitas Trisakti, Jakarta, Indonesia.
2Pudji Astuti, Department of Industrial Engineering, Universitas Trisakti, Jakarta, Indonesia.
3Farhanah Rofifah, Department of Industrial Engineering, Universitas Trisakti, Jakarta, Indonesia.
4Anik Nur Habyba, Department of Industrial Engineering, Universitas Trisakti, Jakarta, Indonesia.
Manuscript received on November 22, 2020. | Revised Manuscript received on November 25, 2020. | Manuscript published on December 30, 2020. | PP: 6-11 | Volume-10 Issue-2, December 2020. | Retrieval Number: 100.1/ijeat.B19611210220 | DOI: 10.35940/ijeat.B1961.1210220
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Advances in technology encourage Small and Medium Enterprises (UKM) owners to develop their businesses by making online purchases, one of which is Pak Dede’s Soto Mie inn. An attractive packaging design can encourage positive perceptions from customers when making online purchases. Therefore, the aim of this research is to design Pak Dede’s Soto Mie packaging that involves feelings, emotions, or consumer orientation using the Kansei engineering method. The first stage of the Kansei engineering method in this study is the collection of Kansei words by distributing questionnaires to Pak Dede’s Soto Mie customers. The second stage is grouping the Kansei words using the Principal Component Analysis (PCA). The third stage is the formulation of Pak Dede’s Soto Mie packaging design concept that will be designed using the Association Rule Mining (ARM). The fourth stage is designing an alternative packaging design for Pak Dede’s Soto Mie. Then the last stage is the selection of design alternatives. Based on the results of the Association Rule Mining (ARM), there are two design concepts that are considered, namely simple and eco-friendly. In the selection of design alternatives, the eco-friendly design on the packaging of Pak Dede’s Soto Mie is preferred by customers.
Keywords: packaging design, Kansei engineering, food packaging
Scope of the Article: Kansei engineering