A Contemporary Study on Factors Influencing Customer Satisfaction Towards Services Provided by Indian Banks
Debarun Chakraborty1, Wendrila Biswas2
1Dr. Debarun Chakraborty, Department of Management & Social Science, Haldia Institute of Technology, Haldia (West Bengal), India.
2Wendrila Biswas, Department of Management & Social Science, Haldia Institute of Technology, Haldia (West Bengal), India.
Manuscript received on 25 March 2019 | Revised Manuscript received on 06 April 2019 | Manuscript Published on 11 April 2019 | PP: 103-109 | Volume-8 Issue-4C, April 2019 | Retrieval Number: D24290484C19/19©BEIESP
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Today, keeping money is viewed as a buyer organized organization part and distinctive Indian banks previously begun understanding that their methodology towards business progressively relies on the possibility of the client advantage gave and everything thought about fulfillment of the client. Customer relationship exhibiting, which is the most indispensable to the extent customer relationship organization, has changed into the most fundamental point to corporate managing a record achievement. In today period the desire for clients is high, they need great organizations from banks if that might be satisfied than purchaser’s commitment might be enhanced, and potentially bolster levels. This test explores consider spotlights on examining the primary contemplations that incite shopper dependability in retail banks in West Bengal, India. It in like manner prompts developing a hypothetical arrangement of relationship displaying sharpens in Indian banks by getting the perspectives of purchasers concerning their satisfaction with various administrations. The reason for the investigation is to discover the elements affecting consumer loyalty towards different administrations given by Indian banks. The discoveries of the investigation likewise depicts the shoppers are leaning toward the internet keeping money benefits more contrast with conventional managing an account administrations.
Keywords: Customer Loyalty, Satisfaction, Online Services, Customer Relationship.
Scope of the Article: Social Science