Gender Affect on Investment Behaviour
Madhavan Devadas1, T. Vijayakumar2

1Madhavan Devadas*, School of Management, SRM Institute of Science and Technology, Chennai, India.
2Dt.T.Vijayakumar, School of Management, SRM Institute of Science and Technology, Chennai, India.
Manuscript received on July 20, 2019. | Revised Manuscript received on August 10, 2019. | Manuscript published on August 30, 2019. | PP: 4054-4057 | Volume-8 Issue-6, August 2019. | Retrieval Number: F9338088619/2019©BEIESP | DOI: 10.35940/ijeat.F9338.088619
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Abstract: Decision making is an action which results in a certain type of action from a set of alternate choices. The selected choice may be a rational or an irrational decision. Individual or small investors do not have the advantage of big and small firms regarding invest decision making. Various factors both external and internal, are behind investment decisions. The attitudes of both gender are similar of different with regard to various factor influences. This research endeavor attempts to identify the significant factors which influence decision making regarding investments with a focus on gender. Here for this study 14 attributes were selected to identify the underlying factors and their influences in decision making. For this purpose tools of statistics such as independent t-test and mean scores on a likert scale was utilized for this research study. The study determines there are notable differences between genders on certain variables which play an influencing role when it comes to equity investment decision making. On the majority of the variables both genders share similar influencing variables with regard to investment decisions in equities.
Keywords: Investor behavior, Decision making, Gender.