Marketing Communications as a Factor of Sustainable Developmen
Olha Kopytko1, Volodymyr Lagodiienko2, Volodymyr Falovych3, Li Tchon4, Oksana Dovhun5, Mariia Litvynenko6
1Olha Kopytko, Stephan Gzhytskyi National University of Veterinary Medicine and Biotechnologies, Lviv, Ukraine
2Volodymyr Lagodiienko, Department of Marketing, Business and Trade, Odessa National Academy of Food Technologies, Odessa, Ukraine.
3Volodymyr Falovych, Industrial Marketing Department, Ternopil Ivan Puluj National Technical University, Ternopil, Ukraine.
4Li Tchon, International Business & Marketing Department, Yanka Kupala State University of Grodno, Grodno, Belarus Ukraine.
5Oksana Dovhun, Department of marketing and logistics, Lviv polytechnic national university Lviv, Ukraine.
6Mariia Litvynenko, Department of Economics and Marketing, National Technical University “Kharkiv Polytechnic Institute”, Kharkiv, Ukraine.
Manuscript received on July 20, 2019. | Revised Manuscript received on August 10, 2019. | Manuscript published on August 30, 2019. | PP: 3305-3309 | Volume-8 Issue-6, August 2019. | Retrieval Number: F9299088619/2019©BEIESP | DOI: 10.35940/ijeat.F9299.088619
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Transformation processes in the economy and the consequences of the economic crisis have led to the fact that the enterprise no longer lacks the capabilities of existing marketing technologies . The urgent issue is the introduction of coordinated, integrated marketing communications at the enterprise, which provides the flexibility of marketing policy, the long-term orientation of the enterprise, repeated sales, the formation of consumer loyalty, strengthening of partnerships and more.
Keywords: Advertising Costs, Marketing Communications, Public Relations, Sustainable Development.