Role of CSR in Corporate Long Term Survival and Long Term Sustainable Development – A Research on Nalco, Odisha
Santanu Kumar Das
Dr. Santanu Kumar Das, Assistant Professor, P.G. Department of Business Administration, Kalam Institute of Technology, Berhampur (Odisha), India.
Manuscript received on 30 September 2019 | Revised Manuscript received on 12 November 2019 | Manuscript Published on 22 November 2019 | PP: 993-1000 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F13300986S319/19©BEIESP | DOI: 10.35940/ijeat.F1330.0986S319
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Abstract: CSR is a business strategy that works in a world where brand value and reputation are increasingly seen as an organization’s most valuable asset. It can build the loyalty and trust that ensure a bright sustainable future. In our complicated, international society, partnerships have become grade by grade apparent. these agencies aren’t made a decision on their effects but on their conduct as properly. therefore CSR have to have become a essential piece of each a part of commercial enterprise lifestyles and this acquires improvement budgetary execution, builds profitability, higher danger and emergency the board, increased specialist obligation, extraordinary individuals of the own family with government and networks, upgraded brand clearly well worth and notoriety this brings to lengthy haul staying power and affordable development to the corporation. primarily based on these, this investigation is under taken to recognise whether or now not CSR exercising of Nalco has affected on the long haul staying energy and supportable development of the company, the exam implemented organized ballot and assembly method to collect the data from the respondents. The exam has applied chi rectangular method to check theories and both the non-obligatory idea are mentioned and check uncovers that additives of CSR exercise of the agency effects on lengthy haul patience and maintainable improvement of the enterprise. as a result, there may be a requirement for NALCO prepared in Odisha to improve the CSR workout and revealing it usually.
Keywords: Survival, Sustainable Development, Communities, Integral.
Scope of the Article: Social Sciences