Impact of Bancassurance on Financial Performance of Private Commercial Banks in India
Ansuman Samal
Ansuman Samal, Siksha O Anusandhan Deemed to be University, Bhubaneswar (Odisha), India.
Manuscript received on 01 November 2019 | Revised Manuscript received on 13 November 2019 | Manuscript Published on 22 November 2019 | PP: 2027-2034 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F13000986S319/19©BEIESP | DOI: 10.35940/ijeat.F1300.0986S319
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Abstract: In order to get competitive advantage, many Financial Institutions are sharing resources in the current scenario. To ward off competition Financial Institutions have tied up with the banks which is termed as bancassurance. The present study is focused on studying the impact of bancassurance on the financial performance of the privately owned commercial banks in India full stop the data was collected from 180 respondents working in 6 private banks of India. With the help of a questionnaire the primary data is collected and the secondary data was collected from the respective Bank sites. It was found that banks should come up with optimum optimal regulatory policies that won’t allow them to compromise with the banks performance. And they have to recruit the best management talents so that right decision, smooth handling of the risk can be done by the banks.
Keywords: Bancassurance, Capital Adequacy, Asset Quality, Management Quality.
Scope of the Article: Residential, Commercial