Empirical Analysis of Demographic Factors Affecting Intention to use Mobile Wallet
S.Vasantha1, P. Sarika2
1Dr. S.Vasantha, Professor, Department of Management Studies, Vels Institute of Science, Technology & Advanced Studies (VISTAS) Chennai (Tamil Nadu), India.
2P. Sarika, Ph.D Research Scholar, Department of Management Studies, Vels Institute of Science, Technology and Advanced Studies (VISTAS) Chennai (Tamil Nadu), India.
Manuscript received on 18 August 2019 | Revised Manuscript received on 29 August 2019 | Manuscript Published on 06 September 2019 | PP: 768-776 | Volume-8 Issue- 6S, August 2019 | Retrieval Number: F11490886S19/19©BEIESP | DOI: 10.35940/ijeat.F1149.0886S19
Open Access | Editorial and Publishing Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Purpose: Development of digitalisation in banking services brought changes in the minds of customers to adopt different e -channels of banking products and services. Adoption of mobile wallet may be influenced by the demographic variables of customers.The study aims to understand the influence of demographic variables on the factors of intention to use mobile wallets Methodology/ Approach Primary and Secondary data have been utilized for analysis. The sample size of 200 respondents are chosen on method of judgement sampling Novelty Mobile wallet is one of the robust methods of making payments through online which is tremendously increased gain importance in the digital era among millennials generation group. Limited research has been conducted in the area of mobile wallet adoption. The proposed research work adds new dimension to the existing research work that the role of demographic variables on the usage of mobile wallet Practical Implications The outcomes of the current study would help the government for formulating polices and taking strategic decisions. Further the research would add value addition to mobile wallet service providers to devise strategies that will foster the mobile wallets’ adoption by the end users. Findings It has been found that with respect to genders, the factor personal innovativeness makes significant difference on the intent to use mobile wallet and the other factors such as perceived enjoyment and subjective norms do not differ significantly. Age has a significant difference on the mobile wallet usage intention.
Keywords: Demographic Variables, Mobile Wallet, Intention to use, Perceived Enjoyment Personal Innovativeness, Subjective Norms.
Scope of the Article: Mobile Computing