Impact of Technological, Organisational and Environmental Factors on Public Companies Ability to Utilise Big Data with Moderating Role of Organisational Culture: A Conceptual Model
Nura Muhammad Baba1, Ahmad Suhaimi Baharudin2, Shehu Hassan Ayagi3, Ismail Basiru Sunusi4, Abubakar Muaz Ahmed5
1Nura Muhammad Baba, Department of Office Technology and Management, Kano State Polytechnic, Kano, Nigeria.
2Ahmed Suhaimi Baharudin, School of Computer Science, Universiti Sains Malaysia, Penang, Malaysia.
3Shehu Hassan Ayagi, Department of Computer Science, Kano State Polytechnic, Kano, Nigeria.
4Abubakar Mu’azu Ahmed, Department of Computer Science, Kaduna State University, Kaduna.
5Sanusi Ismail Basiru, Computer Science Department, Faculty of Computing, Federal University Dutse, Jigawa, Nigeria.
Manuscript received on 27 September 2019 | Revised Manuscript received on 09 November 2019 | Manuscript Published on 22 November 2019 | PP: 586-592 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F11030986S319/19©BEIESP | DOI: 10.35940/ijeat.F1103.0986S319
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Abstract: The purpose of this research is to conduct a comparative study between Asean and European countries to find out the level of public company’s ability to utilize big data. The research also aims to determine the role that organisational culture plays in the adoption of Big Data technologies. A survey in the form of questionnaire will be distributed through random sampling. Data will be collected from both Asean and EU countries. Smart PLS will be used to test the hypothesis. Recommendations will be made to the Asean and EU government about the policies and strategies to implement so as to encourage more public organisation to adopt Big Data so as to increase their competitiveness and survival rate based on the result of the hypothesis.
Keywords: Big Data, European Union, Public Companies, Organisation Culture.
Scope of the Article: Big Data Security