Critical Success Factors in Indian Commercial Banks
Dr. S. Lakshmi, Assistant Professor, Department of Management, SMS, SNIST, Ghatkesar (Telangana), India.
Manuscript received on 16 August 2019 | Revised Manuscript received on 28 August 2019 | Manuscript Published on 06 September 2019 | PP: 440-442 | Volume-8 Issue- 6S, August 2019 | Retrieval Number: F10940886S19/19©BEIESP | DOI: 10.35940/ijeat.F1094.0886S19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The important success factors to sustain strategically in the business environment of Indian Commercial Banks are found in the present study using Factor analysis. To remain competitive, stay customer-focused, imparting new, fast and technology–enabled services is possible only through critical success factors of Banking sector. A sample of 45 bank branches of public sector and private banks are studied through Bank executives and the success factors are found to be Employee Empowerment, Service Culture and Bank Evidence, Service Culture and Bank Evidence, Benchmarking Union involvement, Customer Satisfaction, values and ethics.
Keywords: Employee Empowerment, Benchmarking, Customer Satisfaction, Service Culture Values and Ethics.
Scope of the Article: Commercial, Industrial and Public Works