The Role of Entrepreneurial Personality on Competitive Advantages and Corporate Image based on Digital
Hari Muharam1, Harmon Chaniago2
1Hari Muharam, Faculty of Management, Universitas Pakuan, Bogor Jawa Barat, Indonesia.
2Harmon Chaniago, Politeknik Negeri Bandung, Jawa Barat, Indonesia.
Manuscript received on 27 September 2019 | Revised Manuscript received on 09 November 2019 | Manuscript Published on 22 November 2019 | PP: 401-407 | Volume-8 Issue-6S3 September 2019 | Retrieval Number: F10720986S319/19©BEIESP | DOI: 10.35940/ijeat.F1072.0986S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to investigate the impact of store image on purchase intention and buying decision based on the perceptions and thoughts of Muslim consumers. To be the sample, 100 consumers who are used to shopping at modern minimarkets were involved. To get a fit model, data used were in 1000 bootstrapping data. The store image research results consist of retail facility dimensions (physical completeness, display), store service dimensions (empathy, professional sellers) and store environment dimensions (comfortable environment, lighting). Store services and store environments are proven to be influential in purchase intention. Whereas, store facility was only correlates with store service and store environment and was not proven to affect purchase intention and buying decisions. The purchase intention has proven to influence purchasing decisions. This study found that factors like empathy, professional sellers, pleasant environment, lighting, physical equipment and displays, influence Muslim customers’ interest on purchasing things.
Keywords: Store Image, Store Services, Store Environment, Store Facility, Purchase Intention, Buying Decision.
Scope of the Article: Image analysis and Processing