Vistas, Frets and Effective Stratagems for Growth of Online Retailing in India
Amol Ranadive
Amol Ranadive, Asst. Professor – BBA Programme, Navrachana University, Vadodara, India.
Manuscript received on September 30, 2012. | Revised Manuscript received on October 11, 2012. | Manuscript published on October 30, 2012. | PP: 40-44 | Volume-2 Issue-1, October 2012.  | Retrieval Number: F0685081612/2012©BEIESP

Open Access | Ethics and Policies | Cite
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (

Abstract: There are several pockets in various segments of the Indian Online Retail Industry which are yet to be explored. Internet is a powerful means that can provide an exclusive platform for the escalation of retail brands in India. The Internet beholds many qualities that are in line with the retail industry including a higher customer penetration, increased visibility, and expedient operations. The present Internet based e-Retailing models represent only a small fraction of a phase preceding an age of quick transformations, challenges, and opportunities in the Indian retail market. The Indian retail market is undergoing a tremendous insurgency. The emergence of Internet as a backbone for new businesses has enabled new formats of virtual retailers to surface and compelled the existing retailers to seriously view and consider the existing models of E-Retailing. Online retailing or E-Retailing is depicted as transactions that are conducted through interactive online computer systems, which link consumers with sellers electronically, where the buyer and merchant are present at remote physical locations. In a short span of time, Online Retailing has resolutely established itself as a practicable option to physical store based shopping. This paper makes an effort to provide a more lucid image about the E-Retailing in India and its various concerns and opportunities. It also tries to attempts to devise an effective Online Retailing strategy in India based on the detailed survey of present online retailing companies. 
Keywords: E-Retailing, Merchandizing, Online Shopping, Reverse Logistics.