Implementation of Effective Test Automation with Instrumented Customer Experience Data
R. kavitha1, P. Subha,2

1Dr. R.kavitha, Department of CSE, Vel Tech Rangarajan Dr.Sagunthala R & D Institute of Science and Technology, Chennai (Tamil Nadu), India.
2P. Subha, Department of IT, Sri Sai Ram Institute of Technology, Chennai (Tamil Nadu), India.

Manuscript received on 18 June 2019 | Revised Manuscript received on 25 June 2019 | Manuscript published on 30 June 2019 | PP: 1614-1617 | Volume-8 Issue-5, June 2019 | Retrieval Number: E7486068519/19©BEIESP
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (

Abstract: In the B2C & B2B ecommerce arena, the Measurable Business Results (MBR) of an application is its ability to retain customers and its prospects. And in an ephemeral product and services world, customer experience (CX) is a pillar of value creation. A superior customer experience is a means to stay ahead in the competitive environment. The issues that arise on the customer experience has a greater visibility on the smaller social world and is a direct impact to MBR. With all said, a greater priority of resolving such issues with an effective test automation that leverages the CX oracles in automating the test suites is a solution to mitigate the issues around customer experience. The approach involves flooding the test oracles created with the real customer experience data to the test automation suites that cover the 360 degrees of the functional, regression and integration testing of the application.
Keywords: Customer Experience, Test Automation.

Scope of the Article: Control and Automation