Brand Storytelling of Wedding Marketplace
Nizar Alam Hamdani1, Anggun Oktavia Herlianti2

Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 688-691 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10970585C19/19©BEIESP | DOI: 10.35940/ijeat.E1097.0585C19
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Abstract: Digital economy propels the service industry to integrate online and offline interactions between companies and its customers. This study was intended to describe the brand storytelling in wedding marketplace that has a special blog to share its customer’s story. This study involved 135 respondents surveyed through online questionnaires. The result concluded that the brand storytelling has received an objectively good response. This indicated that the company must elucidate inviting storytelling with the intention of attracting customers’ responses.
Keywords: Brand Storytelling; Wedding Marketplace.
Scope of the Article: Social Sciences