`Struggle For Power in Tourism Supply Chain Management at Goa Pindul Karst Area, Indonesia
Victoria Sundari Handoko1, Susetiawan2, Muhammad Supraja3
1Victoria Sundari Handoko, Department of Sociology, Universitas Atma Jaya Yogyakarta, Yogyakarta, Indonesia.
2Susetiawan, Department of Social Development and Welfare, Universitas Gadjah Mada, Yogyakarta, Indonesia.
3Muhammad Supraja, Department of Sociology, Universitas Gadjah Mada, Yogyakarta, Indonesia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 475-479 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10670585C19/19©BEIESP | DOI: 10.35940/ijeat.E1067.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The rapid development of tourism villages in the Special Region of Yogyakarta, Indonesia, represents the transformation of villages into modern villages. Bejiharjo Village, one of tourism villages in Indonesia, seeks to implement tourism industrialization by improving the village competitive advantages despite the traditional community life. One of the strategies of the tourism village in improving its competitiveness is the implementation of effective Tourism Supply Chain Management (TSCM). Tourism Groups (pokdarwis) of Dewa Bejo have been appointed by Bejiharjo Village Government to manage the village tourism destination by implementing the strategy. However, the implementation faced some obstacles due to the struggle of power involving the tourism groups which compete to obtain control over the management of Goa Pindul Karst Area. The main issues addressed in this research are the way the struggle for power among the groups becomes an obstacle in supply chain management and the possible solutions for such a problem. The ethnographic research employed observations and in-depth interviews with 11 tourism groups and the village government. The findings reveal that the struggle for power among the groups has become the main obstacle in the optimization of tourism supply chain management. The role of the government and the involvement of various parties are needed for addressing and overcoming the struggle for power so that more effective supply chain management can be realized for improving tourism.
Keywords: Tourism Village, Goa Pindul Karst Area, Struggle For Power, Tourism Supply Chain Management.
Scope of the Article: Disaster Management