Strategic Aspects of Innovative Development of Entrepreneurial Entities in Modern Conditions
Valentina Mikhailovna Repnikova1, Olga Nicolaevna Bykova2, Oleg Olegovich Skryabin3, Dmitry Evgenievich Morkovkin4, Liliya Vasilyevna Novak5

1Valentina Mikhailovna Repnikova, Plekhanov Russian University of Economics, Moscow, Russia.
2Olga Nicolaevna Bykova, Plekhanov Russian University of Economics, Moscow, Russia.
3Oleg Olegovich Skryabin, National University of Science and Technology «MISIS», Moscow, Russia.
4Dmitry Evgenievich Morkovkin, Financial University under the Government of the Russian Federation, Moscow, Russia.
5Liliya Vasilyevna Novak, Moscow International University, Moscow, Russia.

Manuscript received on 18 April 2019 | Revised Manuscript received on 25 April 2019 | Manuscript published on 30 April 2019 | PP: 32-35 | Volume-8 Issue-4, April 2019 | Retrieval Number: D6322048419/19©BEIESP
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Abstract: The article is devoted to the generalization of strategic aspects of innovative development of entrepreneurial entities in modern conditions. It has been established that in innovative organizations, it is necessary to maintain creativity and provide the possibility for implementation of ideas and successful promotion of new products to the market. It has been proved that the most favorable conditions for the development of innovation projects, which can influence the implementation of a project, are the lack of bureaucratic barriers and the low degree of centralization, as well as the absence of too narrow specialization. It has been determined that the development of an entrepreneurial entity’s innovative potential can be driven by the corporate culture that encourages innovative behavior, putting emphasis on such values as innovation, creativity and tolerance to unavoidable failures. It has been established that a favorable climate for innovation supports an entrepreneur and ensures that resources are used properly.
Keywords: Strategy, Innovation, Entrepreneurship, Structure, Business, Culture, Climate.

Scope of the Article: Business Intelligence