Measuring the Overall and Integrated Performance of Socially Responsible Companies: the Case of Fair Trade
Samira MILI1, Carlos FERRO SOTO2, Abdelghani BOUAYAD3

1Samira MILI, PhD, Department of Business Management and Marketing. University of Vigo. Spain
2Carlos FERRO SOTO, Professor Department of Business Management and Marketing. University of Vigo. Spain
3Abdelrhani BOUAYAD, Professor of Higher Education and Dean of the Faculty of Legal, Economic and Social Sciences

Manuscript received on 18 February 2019 | Revised Manuscript received on 27 February 2019 | Manuscript published on 28 February 2019 | PP: 655-660 | Volume-8 Issue-3, February 2019 | Retrieval Number: C571702831919/19©BEIESP
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Abstract: According to the Brundtland Report, the world is conceived as a global system whose parts are interdependent, considering the concept of sustainable development as a multidimensional process affecting the economic, ecological and social system, it has become a variable to be taken into account in decisions of economic policy. This integration is reflected in the concept of corporate social responsibility CSR. The main purpose of this research paper is applicate this issue by calling for fair trade as a CSR tool which is mainly based on practices of sustainable development. This qualitative case study research reviews the measurement of the overall performance of two fair trade coffee cooperatives in Mexico FIECH and UCIRI, applying the RScat model of the social responsibility of small and mediumsized enterprises.The main conclusions reflect that fair trade firms give equal importance to economic, social, and environmental responsibilities. Further, this study identifies the important factors included in each level of corporate social responsibility. Findings also reveal that this model can measure the overall performance of the company regardless of its size. This research highlights how a small company can integrate, manage, measure and control its social responsibility policy
Keywords: Corporate Social Responsibility, Fair Trade, Management, Performance Development, Sustainability

Scope of the Article: QOS And Resource Management