Investors’ Behaviour on Investment Avenues
R. Muneeswaran1, M. Babu2, J. Gayathri3

1R. Muneeswaran, Ph. D Research Scholar, Bharathidasan University, Tiruchirappalli.
2Dr. M. Babu, Bharathidasan University,Tiruchirappalli.
3Dr. J. Gayathri, Assistant Professor, Bharathidasan University, Tiruchirappalli,
Manuscript received on November 22, 2019. | Revised Manuscript received on December 15, 2019. | Manuscript published on December 30, 2019. | PP: 2260-2263 | Volume-9 Issue-2, December, 2019. | Retrieval Number:  B3475129219/2019©BEIESP | DOI: 10.35940/ijeat.B3475.129219
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Abstract: Investors are confronted with a set of investment avenues, to spend their savings, based on the risk and returns availability. The behavior of investors would differ with reference to time, personality and specific needs. Therefore, the study proposes to assess the influence of demographical factors and sources of information on the investors’ awareness and risk attitude, towards various investment avenues. A structured questionnaire was prepared and administered to a sample of investors. It has been found that the rural and urban investors differed in their risk attitude and awareness towards various investment avenues. The Married and unmarried investors did not differ in their awareness but they differed in their risk attitude and risk levels faced by investors differ with respect to age and educational qualification of the investors. The study concludes that the recent technology development could provide knowledge to the investors about their investment options and risk level to take informed decisions on investment.
Keywords: Avenues, Decision, Risk, Return, Behaviour