Review of Online Food Delivery Industry of India
Atharva Kulkarni

1Atharva Kulkarni*, Product Manager- Bennett Coleman & Company Limited, Mumbai (Maharashtra), India. 
Manuscript received on December 18, 2021. | Revised Manuscript received on December 21, 2021. | Manuscript published on December 30, 2021. | PP: 75-77| Volume-11 Issue-2, December 2021. | Retrieval Number: 100.1/ijeat.B33171211221 | DOI: 10.35940/ijeat.B3317.1211221
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Abstract: Earlier people used to go to the hotel, but the scenario has changed drastically in last few years. Due to changes in lifestyle and recent pandemic situations the lifestyle of Indians has changed considerably. This has given tremendous boost to the online food delivery business. In recent time, India has witnessed rapid increase in number of food delivery startups, supporting the aspirations of millions of urban citizens of India. Currently Indian food delivery market is occupied by global, national as well as local business establishments in this food delivery industry. Zomato, Foodpanda, Swiggy, Uber Eats, Domino’s, Pizza Hut and Mc Donald’s are a few major names which are predominant. The users get wider choice of all the online available hotels through menu of the restaurants at a very reasonable cost and that too at their home. It saves time, travelling cost of the users. All this process of food delivery system comprises few fundamental components. Among that the first is the cooking of the food product as per the requirements of the online customers and delivering these food products through online platform is the basic business model which is used. As the customer’s choices are varying with time this system will be evolving with innovative ideas to meet the changing requirements and expectations of the customers. This business models uses basically requirement of the customers; motivating them for bringing the dynamism within the market as well as within the food industry and delivering the food through the delivery personal. For ensuring the success of this online delivery model the entrepreneurs has to ensure few things which includes certain features which will be; taking care of various aspects of market as well as technological aspects. Also the opportunities and challenges that will be faced by this online food delivery system will be more clear as the time will pass. The sustainability about this food delivery business models will be depending on the benefits which will be provided to the customers and user and how much it continues to attract the venture capitalist and various investors in this online food delivery business.
Keywords: Online Food Delivery, Business Models, Indian, Urban, Ecommerce
Scope of the Article: E-governance, E-Commerce, E-Business, E-Learning.