An Empirical Analysis Of Gender Role Stereotype Both At Work Place And Home

Nisrutha*, KSOM, KIIT Deemed to be university, Bhubaneswar, India.
Manuscript received on November 25, 2019. | Revised Manuscript received on December 08, 2019. | Manuscript published on December 30, 2019. | PP: 343-349 | Volume-9 Issue-2, December, 2019. | Retrieval Number: B3139129219/2019©BEIESP | DOI: 10.35940/ijeat.B3139.129219
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Abstract: Gender and Gender stereotyping plays an influential role in one’s personal and professional career too. The article tries to explore how gender effects gender stereotyping at both work place and home. The data had been collected from 100 faculty members from private universities located in Odisha, province of India through a questionnaire. Stratified random sampling technique was used for selecting respondents. Descriptive statistical methods are used for demographic data of the respondents. Cross tabulation is used to test the association between home stereotype score and workplace stereotype score. Statistical package for social sciences software is used for statistical analysis of the data. Results indicate that gender stereotyping still exists in the people with higher qualification also. The effect of gender stereotyping will be seen both at personal life and professional life. The people with no gender differentiation are more supportive than people with gender stereotyping.
Keywords: About Gender, Gender stereotype, Supportive .