A Fuzzy AHP Methodology to Analysis the Impact of Employee Motivation in Manufacturing Industry
Ekta Tiwari1, Rajesh Singh2
1Ekta Tiwari, Department of Humanities and Management Sciences, Madan Mohan Malaviya University of Technology, Gorakhpur (Uttar Pradesh) India.
2Dr. Rajesh Singh*, Department of Humanities and Management Sciences, Madan Mohan Malaviya University of Technology, Gorakhpur (Uttar Pradesh) India.
Manuscript received on November 20, 2019. | Revised Manuscript received on December 15, 2019. | Manuscript published on December 30, 2019. | PP: 1605-1608 | Volume-9 Issue-2, December, 2019. | Retrieval Number: B2902129219/2019©BEIESP | DOI: 10.35940/ijeat.B2902.129219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In this competitive era where employee’s performance and productivity decides his or her value, motivated employees stands on the top priority of every organization. This is because a motivated employee not only adds revenue to its organization but also helps in creating brand value as only a motivated employee can generate customer satisfaction leading to customer brand loyalty. In a developing country like ours Manufacturing sectors play a very important role in the economy of the country. Through its modern implements manufacturing sectors brought great changes in the traits of agriculture which helped the agricultural sector in modernizing itself by introducing various manufacturing tools. A motivated employee through his or her performance and productivity help the manufacturing sector lowering its cost of units produced which directly benefits the society as the product will be available to them in better quality and at cheaper rate. Thus, the performance of the employees in the manufacturing sector directly or indirectly influence the pricing policy of any product. Hence a motivated employee is way more necessary not only for the benefit of organization but for our economy and the society as whole.
Keywords: Employee motivation, Productivity, Manufacturing sector, Customer satisfaction