Reliability and Validity of Instruments Measuring Individual Lifestyle Scale
Amizatulhawa Mat Sani1, Norzieiriani Ahmad2, Sany Sanuri Mohd Mokhtar3
1Amizatulhawa Mat Sani, School of Business Management, College of Business, Universiti Utara Malaysia, Sintok, 06010, Kedah, Malaysia
2Norzieiriani Ahmad, School of Business Management, College of Business, Universiti Utara Malaysia,
3Sintok, 06010, Kedah, Malaysia Sany Sanuri Mohd Mokhtar, School of Business Management, College of Business, Universiti Utara Malaysia, Sintok, 06010, Kedah, Malaysia
Manuscript received on September 22, 2019. | Revised Manuscript received on October 20, 2019. | Manuscript published on October 30, 2019. | PP: 2448-2452 | Volume-9 Issue-1, October 2019 | Retrieval Number: A2621109119/2019©BEIESP | DOI: 10.35940/ijeat.A2621.109119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper aims to identify the individual lifestyle measurement (validity and reliability) based on three types of online shoppers’ lifestylefactors; time-oriented lifestyle, price oriented lifestyle and net oriented lifestyle. The selected respondents of this study are online shoppers who have purchased products and services at online shopping website. The data was carried out via mall intercept technique. Result of the study shows that 15 items of online shoppers’ lifestyle scales were grouped into three distinct constructs. This constructs represented three types of online shopper’s lifestyle. Findings of this study will benefit to online sellers in order to develop marketing strategy regarding individuals’ lifestyle factors, especially to those who focusing on the online shopping context.
Keywords: Individuals’ Lifestyles, Online Shopping.