Role of Artificial Intelligence in Social Media and Human Behaviour
Smitarani Satpathy1, Srikanta Patnaik2

1Smitarani Satpathy*, Department of Computer Science and Engineering, SOA (deemed to be) University, Bhubaneswar (Odisha), India. 
2Dr. Srikanta Patnaik, Department of Computer Science and Engineering, SOA (deemed to be) University, Bhubaneswar (Odisha), India. 
Manuscript received on October 13, 2021. | Revised Manuscript received on October 24, 2021. | Manuscript published on October 30, 2021. | PP: 207-210 | Retrieval Number: 100.1/ijeat.A19261010120 | DOI: 10.35940/ijeat.A1926.1011121
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Abstract: The paper contains the simple idea of Artificial Intelligence on social media and human behaviour. The major concern of this paper is to show the changing behaviour of human being and Artificial Intelligence usefulness in human life as well as social media. Social media popularity came into high during the last decade due to smart technologies used in mobile and internet. In last 10 years research on AI shows its impact on human life as well as in media marketing.
Keywords: Artificial Intelligence (AI), Social Media, Analytics, Facebook (FB).