Enhanced Slope One Algorithm using Hierarchical Clustering and Trust Based Collaborative Filtering for Ecommerce Applications
R. Anitha1, D. Vimal kumar2

1Anitha*, Research Scholar, Nehru Arts and Science College, T.M. Palayam, Coimbatore, Tamil nadu, India.
2D. Vimal kumar, Associate Professor, Department of Computer Science, Nehru Arts and Science College, T.M. Palayam, Coimbatore, Tamil nadu, India.
Manuscript received on September 22, 2019. | Revised Manuscript received on October 20, 2019. | Manuscript published on October 30, 2019. | PP: 3006-3013 Volume-9 Issue-1, October 2019 | Retrieval Number: A1409109119/2019©BEIESP | DOI: 10.35940/ijeat.A1409.109119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Collaborative filtering algorithm will be one among the assisting techniques delivering customized suggestions in the area of ecommerce. Nevertheless, conservative techniques concentrated in operating with client’s review and will not take into account of alteration of customer’s desires along with reliability of rankings associated. Huge quantity of increase in clients along with items resulted in certain critical complexities. Fresh Suggestion strategies will be required. Slope One algorithm might perform well with the motivation of minimized inadequacy of rankings, enhanced precision of suggestion. On the other hand increase in number of clients, resulted increased consumption duration. Establishment of solutions for complexities to extend adjacency space via utilization of clustering strategies will be carried out. Fundamental motivation of the paper relies with investigating feasible influence of utilizing trust measures in enhancing the quality of suggestions. This paper highlighted the significance of Trust in determining solutions for providing suggestions. Slope one algorithm incorporated with hierarchical agglomerative clustering technique performed superiorly while evaluated with trust metrics and solved the problem of huge amount of information associated with Trust aware information.
Keywords: Collaborative Filtering, Trusted Ratio, Clustering, Slope One Algorithm, Cluster Similarity.