The Effect of Website Quality Factors on Consumer Delightfulness and Purchase Intentions: Substantiation from Indian E-Tail Visitors
K. R. Kumar1, Y. C. Mohan2, S. Susi3, R. Jothikumar4

1K. R. Kumar, Department of MBA, Adhiyamaan College of Engineering, Hosur, (Tamil Nadu), India.
2Y. C. Mohan, Assistant Professor, MBA Department, Bapuji Institute of Engineering and Technology (BIET), Davangere, Karnataka.
3S. Susi, Department of MBA, Shadan Women’s College of Engineering & Technology, Hyderabad, Telangana, India.
4R. Jothikumar Department of CSE, Shadan College of Engineering & Technology, Hyderabad, Telangana, India.
Manuscript received on September 13, 2019. | Revised Manuscript received on October 20, 2019. | Manuscript published on October 30, 2019. | PP: 4133-4138 | Volume-9 Issue-1, October 2019 | Retrieval Number: A1370109119/2019©BEIESP | DOI: 10.35940/ijeat.A1370.109119
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Abstract: With the increasing attractiveness of on-line shopping and being the preeminent occupied nation inside the world, India is one among the primary on-line showcases as of now and is likely going to turn into the most significant market inside what’s to come. In that capacity, different examinations are committed to site quality and assessments. Investigation endeavours region unit, in any case, in need of understanding the use of web locales as to on-line benefactors conduct, especially Indian consumers. This examination created and by experimentation tried a unique model of the effect of site quality on customer realization and purchase aims. Results showed that site quality consolidates an immediate and positive effect on customer delightful, which customer accomplishment joins a positive effect on purchase intention.
Keywords: Consumer delightfulness, Purchase intentions, E-tail website quality, India.