Green Retail Marketing for the Sustainable Development
G. Ravindran1, M. Malathy2, J. Saranya3
1G. Ravindran, Dean-Kalasalingam Business School KARE College, India.
2M. Malathy, Assistant Professor, Department of Commerce, S.I.V.E.T College, India.
3J. Saranya, Assistant Professor, Department of Commerce, Guru Nanak College, India.
Manuscript received on 24 November 2019 | Revised Manuscript received on 18 December 2019 | Manuscript Published on 30 December 2019 | PP: 818-821 | Volume-9 Issue-1S4 December 2019 | Retrieval Number: A12301291S419/19©BEIESP | DOI: 10.35940/ijeat.A1230.1291S419
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Abstract: The term “sustainability” has become the main word for this competitive resource scarce and human desires are endless and this wider divide has raised customers around the world’s interest in environmental fortification. The growing worldwide knowledge of the ecological balance has given them more knowledge of the environment. Green products refer to selling products or services by highlighting their environmental benefits. So it is called eco-Marketing or environmental marketing and consumers recognize such brands like organic, eco- friendly, recyclable or sustainable. The green marketing services are financial services, transportation services, medical services, educational institutions and retail services. This study focuses about the retail services in green marketing.
Keywords: Green Marketing, Sustainability and Retailers.
Scope of the Article: Marketing and Social Sciences