Sustenance: Determining the Factors for Prediction and Prediction of the Customers Willing to Wait to Shop Grocery
R. Ayyamperumal1, B. Senthil Arasu2
1Dr. R. Ayyamperumal, Department of Business Administration, Kalasalingam Academy of Research and Education College, Krishnankovil (Tamil Nadu), India.
2Dr. B. Senthil Arasu, Professor, Department of Management Studies, National Institute of Technology, Tiruchirapalli (Tamil Nadu), India.
Manuscript received on 25 November 2019 | Revised Manuscript received on 19 December 2019 | Manuscript Published on 30 December 2019 | PP: 1061-1064 | Volume-9 Issue-1S4 December 2019 | Retrieval Number: A12281291S419/19©BEIESP | DOI: 10.35940/ijeat.A1228.1291S419
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Abstract: In the fast moving life, people have less time for each work/task. This study focuses on knowing the factors that contribute to the buyer’s willingness to wait and shop during the opening hours in the morning. A grocery store needs to focus well on the incremental efforts on enhancing the retail service quality of grocery store that helps to sustain and retain customers. Rarely, it so happens that the buyer needs to wait during the opening hours, as there is some delay in setting-up. The objective of this research is to predicting the factors that comforts the customer to wait at the grocery store during the delay in the setup. The key variable/factor that helps to predict is identified along with the category. Analysis helps to conclude that occupation motivates a customer to wait to shop and need to be empathic with them for sustenance.
Keywords: Retail Service Quality, Grocery Store, Retail Store, Sustenance.
Scope of the Article: Regression and Prediction