New Media Literacy and Media Use Among University Students in Malaysia
Chin Ying Shin1, Hasmah Zanuddin2
1Chin Ying Shin, Department of Media and Communication Studies, Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur Malaysia.
2Hasmah Zanuddin, Department of Media and Communication Studies, Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur Malaysia.
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 469-474 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10660585C19//19©BEIESP | DOI: 10.35940/ijeat.E1066.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: False information is a concern in this digital era where communication technologies, particularly social media, enable the public to consume, create, and share media content. New media literacy associated with critical thinking is of importance in keeping away from the negative influences of the widespread misleading news and information. Due to the limited studies on new media literacy in Malaysia, this study aimed to identify the levels of new media literacy among university students in Malaysia, measure the difference in new media literacy across demographic factors, and examine the relationship between media use and new media literacy. The quantitative data were collected through survey questionnaire at a private university in Malaysia. The findings showed that most of the students are at the medium level of new media literacy. No significant difference was found in new media literacy based on demographic factors, except media use which also had a small positive correlation with two dimensions of new media literacy, namely functional prosumption and critical prosumption. The findings served as a valuable input for public or private institutions or organizations that are responsible or keen in tackling fake news.
Keywords: New Media Literacy, Functional Consumption, Critical Consumption, Functional Prosumption, Critical Prosumption, Media Use.
Scope of the Article: Ubiquitous Multimedia Computing