Women Entrepreneurs in Malaysia: What Drives Them Venturing Into Business
Azlin Shafinaz Arshad1, Afiza Azura Arshad2, Marziah Mokhtar3, Arlinah Abdul Rashid4
1Azlin Shafinaz Arshad, Senior lecturer , Malaysian Academy of SME & Entrepreneurship Development (MASMED), Universiti of Teknologi MARA (UiTM), Selangor, Malaysia.
2Afiza Azura Arshad, Senior Lecturer, Economics Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Malaysia.
3Marziah Mokhtar, Senior Lecturer, Centre of Foundation Studies CFS, Universiti of Teknologi MARA UiTM, Selangor, Malaysia.
4Arlinah Abdul Rashid, Senior Lecturer, Economics, Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Selangor, Malaysia
Manuscript received on 01 September 2019 | Revised Manuscript received on 10 September 2019 | Manuscript Published on 23 September 2019 | PP: 108-111 | Volume-8 Issue-5C, May 2019 | Retrieval Number: E10150585C19/19©BEIESP | DOI: 10.35940/ijeat.E1015.0585C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The number of women venturing into business is increasing. There are numerous factors at play for why women are starting to assert themselves in business. The study aims to explore the motivating factors of women venturing into business in Malaysia. Survey questionnaires were collected from 150 women business owner using convenience sampling. Descriptive analysis and factor analysis were employed in analyzing the data. Findings revealed the most critical factor motivating these women to venture into business was for them to be able to pass on the business to the next successor. Venturing into business for fun was found to be the least important factors. Motivation factors were factor analyzed to determine the main groupings of variables that lead women entrepreneurs to venture into business. Factor analysis conducted led motivation factors into two main factors; Business Achievements and Individual/Personal & Family Influence. This study will help improve strategy for women entrepreneurs to start business.
Keywords: Entrepreneur, Entrepreneurship, Motivation Facto, Women Entrepreneur.
Scope of the Article: Big Data Analytics and Business Intelligence