Brick and Click Model: An important Tool for Web Marketing
Aishvarya Bansal
Aishvarya Bansal,  Asst. Prof in SSN College, University of  Delhi, India.
Manuscript received on January 25, 2014. | Revised Manuscript received on February 13, 2014. | Manuscript published on February 28, 2014. | PP: 265-266  | Volume-3, Issue-3, February 2014. | Retrieval Number:  C2708023314/2013©BEIESP

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Abstract: This paper emphasizes on web marketing as an important tool for the marketers to offer goods and services. Products are now increasingly sold online and not just confined to local stores as in the traditional brick and mortar firms. The brick & click model helps web marketers by combining online capabilities with the traditional bricks-and-mortar firms. This paper will keep an eye on the brick and click model as an important tool for the marketers for technology driven consumers who want goods conveniently and easily at their doorsteps. With an increase in number of online users and products offered online the collaboration of a web marketer through partnership or joint venture as in brick and click firms prove more profitable in terms of wider coverage and economies of scale.
Keywords: Brick and Click model, Brick and Mortar firms, Supply chain management, Web marketer.