Consumers’ Perception towards Green Products With Reference To Vellore District
R.Dharmalingam1, V.Palanisamy2

1Dr.R.Dharmalingam, Assistant Professor of Commerce, (Deputed from Annamalai University), Rajah Serfoji Government College (Autonomous), Thanjavur, Tamilnadu, India.
2Dr.V.Palanisamy, Assistant Professor of Commerce, (Deputed from Annamalai University),Government Thirumagal Mills College, Gudiyattam, Tamilnadu, India.
Manuscript received on September 13, 2019. | Revised Manuscript received on October 20, 2019. | Manuscript published on October 30, 2019. | PP: 5340-5344 | Volume-9 Issue-1, October 2019 | Retrieval Number: A2970109119/2019©BEIESP | DOI: 10.35940/ijeat.A2970.109119
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Abstract: The global warming called the scientists, environmentalists, social organizations to take concrete efforts to stop further deterioration of ecological environment. The awareness of environmental protection among the consumers is to use the quality products without affecting the environment. Consumers are ready to accept the change of lifestyle in order to reduce the environmental impact. Consumption of green products is a way to protect the environment and it manufactured by sustainable, designed to repair and not throwaway, to be recycled or is produced from recycled materials and not containing toxic materials. This paper is an attempt to study on Consumer Perception towards Green products in Vellore District.
Keywords: Green products, Environment, Perception, Eco-friendly.